• Bill Hollingsworth

Finding your escape.

A campaign for INM offering luxurious places to stay in Ireland.

During April 2021, INM, through their titles the Sunday Independent and Irish Independent on Saturday, are offering overnight escapes to luxury houses throughout Ireland teaming up with Ireland's Blue Book. Although we won't be flying anywhere soon, a holiday in Ireland can be really special - so I wanted to make it FEEL really special. For me, part of the joy of holidays and escapes is holding the ticket in my hand - the ticket that promises relaxation, fun and adventure. So the campaign was designed around the aesthetics of a plane ticket with its typically bold and often clumsy graphics. As there are separate prizes for each publication, the campaign was spilt into two colourways - allowing us to show off the new Sunday Independent livery.

The campaign is running for four weeks with a different prize destination each week, and a separate one each week for the Sunday Independent and Irish Independent on Saturday - eight prizes in total! The campaign runs in press, Digital Display and on Instagram and Facebook. It looks like we may all be holidaying in Ireland this Summer - and this campaign underscores all the benefits - luxury, escape, and the ease of just throwing everything in the car - not worrying about baggage size or breakables. Go on. Find your escape!

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